AI Exploitation in Social-Media Against Public Figure: Indonesian Legal Perspectives

Abstract

Background: In the wake of burgeoning technological advancements globally, humanity is compelled to continuously adapt and innovate. Among these innovations, Artificial Intelligence (AI) stands out as a particularly groundbreaking development. However, the absence of a comprehensive legal framework has led to deviations in AI usage that detrimentally impact individuals, such as the unauthorized use of public figures' likenesses for parody or replication of their voices.

Methodology: The research employs a statutory approach, analyzing the norms and rules applicable in Indonesia.

Objectives: The study aims to investigate the misuse of AI against public figures in social media content within the context of Indonesian legislation.

Findings: The findings reveal that the regulation of AI falls within the scope of the Electronic Information and Transactions Law. Moreover, the use of AI is monitored by the National Cyber and Crypto Agency, and the Indonesian National Police also has a dedicated cyber division to handle electronic and digital cases. Protection for public figures harmed by the use of their personal data in AI is provided under the Personal Data Protection Law. Such misuse may also constitute defamation under the Indonesian Criminal Code. This study underscores the necessity of a robust legal framework to address the challenges posed by AI in the realm of social media, particularly regarding the rights and protection of public figures in Indonesia.

Originality/Novelty: The research focuses on the application of Artificial Intelligence in social media, and its impact on the public figure.